Blog | Jigsaw Analytics Group

The Power of Nudging in Nonprofits: A Behavioral Economics Perspective

“Nudging” – a concept in behavioral economics – has been grabbing attention. The term, popularized by Richard Thaler and Cass Sunstein in their book ‘Nudge: Improving Decisions about Health, Wealth, and Happiness’, describes the subtle arrangement of choices or cues to help individuals make decisions aligned with their best interests. This concept, when applied to nonprofits, can potentially reshape donor behavior and heighten engagement. Let’s further explore ‘nudging’ and its practical implications for your nonprofit.

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The Name Game: How Getting Your Donor’s Name Right Can Make All the Difference

Lesley Cole October 5, 2023

Picture this: You’re at a gathering when someone approaches you and says, “Hi, James!” The trouble is, your name isn’t James. Awkward, right? And just like that, the conversation takes a nosedive.

An illustration of an envelope with money coming out of it

Direct Mail Isn’t Dead

Lesley Cole September 5, 2023

In an increasingly digital world, the charm of direct mail might seem like it’s fading into the background. But let’s clear something up right away: Direct Mail fundraising isn’t just alive; it’s thriving!

How old are your donors?

Lesley Cole August 30, 2023

In the world of nonprofits, understanding your donor base is crucial. You might have often wondered – just what is the average age of a donor? The answer to this question holds vital insights, serving as a powerful tool that can shape your fundraising strategies.